Our mission is to empower families by providing straightforward, affordable life insurance solutions, prioritizing your needs. We’re committed to transforming how you secure your loved ones’ future and making significant strides toward that goal.
For too long, the life insurance industry has been weighed down by inefficiencies that make the process harder than it needs to be. Traditionally, applying for a policy could take weeks, involving piles of confusing paperwork and endless phone calls with agents. At its core, the system wasn’t designed with people in mind—it often left applicants feeling overwhelmed and underserved.
Our team reimagined the entire life insurance experience, putting you at the heart of everything we do. We’ve streamlined the application process to eliminate unnecessary hurdles, introduced flexible coverage options tailored to your unique needs, and created user-friendly online tools to guide you every step. Our licensed agents are always available to offer personalized support whenever needed. Our goal is simple: to make life insurance a seamless, people-first experience that works for you.
Our journey began in 2016, sparked by a shared frustration with the traditional life insurance industry. One of our founders had a firsthand encounter with its flaws while in college—he was sold an overpriced policy that didn’t fit his needs or budget. That experience opened his eyes to a broader problem: countless people nationwide lack proper life insurance knowledge or access to coverage that genuinely suits their families.
Determined to make a difference, our founders created a new insurance provider prioritizing affordability, accessibility, and simplicity. They envisioned a system where life insurance isn’t a burden but a straightforward tool to protect what matters most. Today, we’re proud to carry forward that vision, helping families secure the coverage they deserve without the stress or confusion of the past.
Our mission has attracted significant support, with over $400 million in invested capital from some of the most respected names in the industry. These investors share our belief in improving life insurance, and their backing allows us to continue innovating and expanding our reach. With this financial foundation, we can offer reliable, high-quality coverage that families can depend on.
We collaborate with some of the world’s most reputable and highly-rated insurance carriers—partners fulfilling life insurance claims for over a century, paying out hundreds of millions of dollars to families in need. These established relationships ensure that a legacy of trust and reliability backs your policy. When you choose us, you’re selecting the confidence that comes with working with industry leaders who have earned an A+ rating for their stability and service.
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We’re not just changing how life insurance works—we’re building a movement to improve it for everyone. If you’re passionate about innovation and want to help families protect their futures, consider joining our team. Together, we can redefine the life insurance industry, making it more accessible, transparent, and user-friendly for future generations.
Discover how we’re revolutionizing life insurance and learn more about our approach to putting you first. Your family’s security is our top priority, and we’re here to make the process as supportive and straightforward as possible.
